Since 2018, I have used social media as a means to teach women how to apply makeup through simple makeup tutorials while in the comfort of their homes. It all started because I have always been too intimidated to walk into a Sephora, Ulta or makeup retailer and ask for help. I figured they would think a woman of my age "should" know how to apply various products, when in fact it wasn't until I was about 32 or 33 that I even learned what contour was. While I believe no one truly needs makeup, if someone has a desire to where it she should feel confident in doing so. Over the last 7 years my passion for application tutorials and serving women over the age of 35 has grown and I hope to continue to create resources that add value and understanding to remove any intimidation factor surrounding makeup.

I'm Whitney! A mother of 3, a retired healthcare professional and about the farthest thing from a makeup artist. I have spent over 7 years learning the ins and outs of makeup products, application techniques, trialing, failing and creating content to help serve women who were never taught how to apply makeup. I have made the mistakes, worn the wrong products, learned from failing forward and now I am teaching women how to apply their products with confidence.

My website includes tutorials, blog posts, guides and more to help you learn application techniques at your own pace. Have a question?! I'd love to create a piece of content tailored to fit your specific needs.

If you share with me your eye color and email address, I will send you tutorials created specifically for you straight to your inbox. This includes video tutorials, eyeshadow palette recommendations, links to favorite products and more!

Looking for an updated makeup routine?! Look no further than Seint's cream-based makeup system. This is the makeup I have been using since 2018 and it does wonders for my aging skin. I am able to color match to this system AND teach you application techniques to help you feel confident in working with various makeup products.

My email subscribers get first looks, exclusive content, sales guides, look books, recommendations with links and more. Content includes makeup tutorials, blog posts, my favorite finds, encouragement and more. I save some of my best content for this community.

One of the most common questions I get asked is "how do you decide what shades to wear?" Well I am answering that question for you with 5 ways to decide your eyeshadow look. This PDF has 5 considerations and then 3 eyeshadow examples to support each consideration. I am really excited about this resource!

My most comprehensive document to date providing you step by step instructions, with examples, for applying 1-4 shadow looks. This eBook discusses placement, tools, provides shade examples and more.

Eyeshadow Master Course
This resource includes not only my eBook, but lessons educating you on everything from parts of the lid, video tutorials to support my blueprint eBook, detailed lessons on blending techniques, tools and more!


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